Teatteri Toivo x Cocco Agency

Growth with AI Automations 

Zero to hero sales funnels and an offer automation that saves Teatteri Toivo 40 hours per month. 40h/month saved + 500% growth in new leads

Teatteri Toivo is an independent theatre company in Helsinki known for its bold productions, immersive performances, and a strong community-driven ethos. Their mission is to create meaningful cultural experiences while operating with the same commercial discipline as any modern creative organisation.

In early 2025, Teatteri Toivo and Cocco Agency started working together. We brought in an AI business architecture approach, and we spent the first phase identifying which AI initiatives would deliver the strongest ROI for Teatteri Toivo. Our collaboration has focused on two core areas:

1. AI-powered outreach sales automation for their corporate event offering

2. A bespoke event-offer automation tool, which ultimately delivered the strongest return on investment by saving their team more than ten working hours every week.
   

Sales outreach automation has opened new revenue streams

One of Teatteri Toivo’s key challenges was expanding its corporate event sales without increasing internal workload. We built an AI-driven outreach system that identifies relevant corporate audiences, personalises messaging at scale, and books qualified conversations for their team.

This allowed Teatteri Toivo to approach significantly more companies with highly relevant messaging, resulting in more consistent deal flow and better predictability in their sales pipeline.

The event-offer automation tool brought the most impactful results

While the outreach system strengthened the top of their funnel, the greatest financial and operational impact came from the custom event-offer automation we designed.

Previously, preparing tailored offers for companies was a manual, time-consuming process. With the new tool, the team can now generate complete, personalised event proposals in minutes. This has reduced their weekly workload by more than ten hours and made their sales process dramatically faster.

“The automation tool has been a genuine game-changer. Preparing offers used to eat away half our week. Now it takes minutes, and the quality is actually better than before.” – Sara Salmenmäki, Theater Director, Teatteri Toivo

Consulting sessions have provided clarity and new strategic thinking

In addition to the technical implementation, Teatteri Toivo emphasises the value of our consulting sessions. They found that the strategic discussions around sales architecture, audience segmentation, and process design helped them uncover blind spots and identify new revenue opportunities.

“The consulting calls have been surprisingly energising. It feels like we now understand our own business mechanics better than ever.” – Sara Salmenmäki, Theater Director, Teatteri Toivo

Flexibility and responsiveness have strengthened the collaboration

Teatteri Toivo highlights that fast communication and flexibility have been essential for the success of the partnership.

“You’ve been incredibly reachable and adaptive. Whenever something came up, we got help fast, even in situations that went beyond the original scope. That level of support is rare.” – Sara Salmenmäki, Theater Director, Teatteri Toivo

They also note that we have learned their business thoroughly, making the collaboration smooth and allowing their team to focus more on their creative and production work rather than operational tasks.

“We spend far less time worrying about our internal process now. The systems run, and we get to spend our hours on the work that actually matters to us.” – Sara Salmenmäki, Theater Director, Teatteri Toivo

Next, the focus is on scaling the systems and increasing sales efficiency

As the collaboration continues, the aim is to further refine the automations, strengthen their corporate sales pipeline, and explore new ways AI can support artistic organisations in becoming commercially sustainable.

“We hope this partnership continues long-term. It’s been one of the most valuable investments we’ve made.” – Sara Salmenmäki, Theater Director, Teatteri Toivo